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CI

Realizing ‘the new paradigm of treatment’

Introducing the CI of Digital Pharm

Logo mark considering the harmony of ‘digital’ and ‘therapeutics’

The logo mark was developed in consideration of the formative characteristics of ‘digital’ and ‘therapeutics’.The use of the logo mark alone has the advantage of reducing restrictions on application space and increasing readability, but it has the disadvantage of lacking symbolism to be used as a signifier representing the digital Pharm.
It is a principle to apply the basic symbol mark, but if it is impossible to reproduce the basic symbol mark due to the limitations of media characteristics or reproduction techniques, it is recommended to use a modified color logo and use a signature combination of ‘logo’ and ‘typo’.

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Digital Pharm signature combination, horizontal combination

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Digital Pharm signature combination, vertical combination

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Specification on space

Clear space is the minimum protection space that must be separated from surrounding elements to secure visibility and prevent image damage when applying a symbol."Minimum size" is the minimum size that can secure visibility when using a symbol, and should not be applied in a size less than 10mm in terms of vertical (height).

Specification on colors

The colors of Digital Pharm are based on primary colors that maximize brand image and give diversity to productions.

Primary identifier
  • DP Blue

    PANTONE_648c
    C96+M92+Y36+K3
    R36, G52, B109

  • DP Green

    PANTONE_2411c
    C91+M61+Y100+K44
    R1, G63, B13

  • DP White

    C0+M0+Y0+K0
    R255, G255, B255

Secondary color
  • DP Gray

    PANTONE_425c
    C71+M63+Y65+K17
    R88, G87, B82

  • DP Light Gray

    PANTONE_7534c
    C24+M22+Y25+K0
    R203, G196, B186

Metalic color
  • DP Silver

    PANTONE_cool gray 5c
    C39+M31+Y27+K0
    R168, G169, B173

  • DP Gold

    PANTONE_7562c
    C31+M41+Y63+K0
    R188, G155, B104

Specification on background colors

As a rule, Digital Pharm’s symbols are applied on a white background. In case when it is not possible to secure a white background, the default type is applied within 30% of the brightness of the black standard, and the white is reversed and applied to the background with a brightness higher than that.

  • Primary color
  • Silver Color
  • Gold Color